3.1 We, or third party data processors acting on our behalf, may collect, use and store the personal information listed above for the following reasons:
(a) to allow you to access and use the Website and to register for an online account;
(b) to provide you with content which is tailored specifically to you;
(c) to provide you with the information and services that you request from us;
(d) to enable you to make applications to become either an investor or developer;
(e) to verify your identity in order to prevent and detect money laundering and fraud;
(f) to carry out credit reference checks and other regulatory checks;
(g) to carry out statistical analysis and market research;
(h) for marketing, advertising and promotional purposes;
(i) to notify you about changes to our services and to keep you informed about our fees and charges;
(j) with your consent, to contact you (including by email or post) with information about our products and services which either you request, or which we feel will be of interest to you. Please note that under PECR we will be entitled to assume that our clients have consented to receiving marketing communications from us in respect of goods and services similar to those they have previously purchased from us providing we always offer an "opt-out" or "unsubscribe" option with each such communication;
(k) with your consent only, to disclose your personal information to carefully selected third parties, so that they might contact you (including by email or post) with information about products and services which may be of interest to you.
3.2 We will process your personal data in accordance with the following principles:
(a) all personal data must be processed lawfully, fairly and in a transparent manner;
(b) all personal data must be collected for one or more specified, explicit and legitimate purposes and not processed in a manner incompatible with those purposes;
(c) all personal data shall be restricted to what is adequate, relevant and limited for those purposes;
(d) all personal data shall be kept accurate and up to date (and reasonable steps must be taken to erase or rectify inaccurate personal data);
(e) all personal data must be kept for no longer than is necessary for those purposes;
(f) all personal data must be protected by appropriate technical and organisational security measures to prevent unauthorised or unlawful processing and accidental loss, destruction or damage.
3.3 Where your personal data is inaccurate or out of date, it will be corrected, pseudonymised, anonymised, destroyed or erased as appropriate. Please let us know if your personal details change or if you become aware of any inaccuracies in the personal data we hold about you.